On October 14 -16, a forum was held in Vienna, attended by 49 European countries. 

The main objective of the three-day event was to form cooperation between businesses, increase the transparency of the supply chain and tackle such challenges as promoting sustainability and digital transformation.

The forum also focused on sharing best practices, showcasing innovative solutions, and exploring how GS1 standards can facilitate better data exchange and strengthen connectivity between trading partners.

50 Years Ago, the GS1 Barcode Was Created to Transform Shopping and Empower More Reliable and Resilient Supply Chains Across the Globe

There is a reason the BBC has called the barcode “one of the 50 things that made the modern economy”. Since its creation, this humble— yet powerful— symbol now appears on over one billion products, and the sound of the “beep” is instantly recognizable around the world.

The barcode was born in 1973 when industry leaders came together to transform the way we shop. From that point forward, a simple scan at the checkout connected a physical product to its unique digital identity—and this information could be shared in stores and throughout the supply chain.

The very first scan of the barcode happened the next year when a pack of Juicy Fruit gum was scanned at a Marsh Supermarket in Troy, Ohio. Since then, GS1 standards have been enabling more reliable supply chains across the globe.

To mark this milestone, GS1 Member Organizations (MOs) around the world are joining together for a global campaign celebrating the barcode.

As a Member Organization of GS1, GS1 Georgia is proud to be part of this celebration. And we have much to celebrate! 

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The coffee-producing company ‘’Cherie’’ appeared in the Georgian market in 2014 and began to produce industrial coffee. As of today, ‘’Cherry’’ produces approximately 40 kinds of products and offers unique technology-made, exceptionally tasteful, 100% natural coffee to the customers. 

The factory owned by ‘’Cherie’’ is located in Tbilisi. It is fully acceptable for food production standards and every sanitary norm is secured. The working process runs with a full load. 

 The main priority of ‘’Cherie’’ is its quality. The coffee is made with the best German hardware and offers the customers natural-made, newly roasted coffee. 

 You can buy ‘’Cherie’’ products in every region throughout Georgia and almost in every store. They also have an online store: www.shop.cherie.ge, which offers free delivery service. 

 The company is a member of GS1 Georgia. The product has a unique, internationally recognized barcode. As of today, a small number of products are exported in Azerbaijan and Russia. 

 Arriving in the market, the company's mission was to offer Georgian customers 100% natural, real coffee. To establish its place in the coffee market. The company soon managed to gain customers' trust. 

 The products of ‘’Cherie’’ are exceptional, on-demand, and competitive. Therefore, plans for the future are to cover export countries on a big scale and there is a very active ongoing working process on it.

Georgian Agro House is a packager and distributor company of agriculture products with a full package of services. Through cooperating with local greenhouses and farmers company practices the realization of vegetables and fruits in the local and export markets. With a yearly turnover of approximately 9000 tons of goods, Georgian Agro House is one of the leading companies in the agricultural sector and it plays important role in the development of agriculture. The company created a storage and packaging factory with powerful productivity in very little time. Which is equipped with the newest technologies and uses packaging materials of European standards. 

Brand of Georgian Agro House - ‘’Planta’’ is fruits and vegetables of premium quality. Products are diverse and as of today contain various types of cucumber, a variety of choices in cherry, diverse types of tomato, and different breeds of apple (golden, gala, pinova, red delicious).

 The assortment of products includes pear, plum, strawberry, avocado, broccoli, cauliflower, lemon, lime, ginger, carrot, beets, potato, kiwi, redberry, blackberry, bilberry, strawberry, cherry-plum, corn, etc.

Georgian Agro House carries out constant monitoring of the quality of products. Patterns of the products are regularly sent to Belgium and checked by the laboratory of Eurofins Agro. Therefore, the product offered to Georgian customers answers to all the requirements for food safety standards. In Georgian Agro House, an internationally recognized food safety system, HACCP is recognized. Also, the company holds the ‘’Natural Products certificate’’ and ISO standard of quality control: 9001:2015.

Every single greenhouse and supplier with whom the company collaborates, are acceptable for the highest European standards and the strictest demands. 

 It’s been a while since organizational sales of vegetables and fruits have had high importance in Europe. This implies standardization of products, traceability, following the rules for storage, ensuring necessary packages, etc. it’s been only several years since packed and branded vegetables became accessible in Georgia. And demand for packed, branded vegetables raises yearly. 

Georgian Agro House company is a member of GS1 Georgia and its products has a unique barcode. The company sells a product in every major retail chain such as: ‘’Carrefour’’, ‘’Nikora’’, ‘’Goodwill’’, ‘’Agrohub’’, ‘’Spar’’, ‘’Europroduct’’, ‘’Zghapari’’, ‘’Fresco’’. Part of the products is sold on export. ‘’Planta’’ is presented at the large vegetable markets of Tbilisi and regions. As for today, the products of ‘Georgian Agro House are presented at approximately 300 trade centers throughout Georgia. 

 In the future, the company plans to increase assortment and exploit the whole segment of fruits and vegetables. The company continues the ongoing course to be the leader in offering fruits and vegetables to customers in a modern way.

 ‘’Planta’’ is made for those who look for really special products. This is the specially selected assortment and triaged fruits and vegetables for gourmets, who enjoy cooking.